Effective Business Writing Skills
- Event Start: 13th August, 2014 - 9.30am
- Event End: 12.30pm
Staring at a blank page or screen? Waiting for the words to come to you? Does your writing meander and miss the point?
The written word is all important and all powerful – it has to achieve so many things – catch the attention of the reader, interest them, inform them and inspire them to act. If you are responsible for writing business letters, emails, press releases, newsletters or the entire content for a website, this Effective Business Writing Skills workshop is for you.
We will cover the following:
• Email writing
• Press releases
• Website content
• Choosing the tone of your writing
• Knowing your audience
• Planning your copy
• Filling the blank page
• Testing your copy
The workshop will be facilitated by Tracy Francis. Tracy has over 25 years experience in marketing for small businesses and is an advocate for speaking in plain language and abandoning the jargon associated with the discipline of marketing.
St George's Road
London SW19 4EU